How to Find Discounts on London Attractions

Finding discounts on London attractions

There are several ways to find discounts on London attractions. A lot of the best deals are seasonal, meaning you can only find them at selected times during the year. Other ways include buying a train ticket to get a 2 for the price of 1 deal, or visiting attractions as part of a hotel package. Since visiting London can be expensive, these money-saving techniques are great ways to explore the city on a budget without breaking the bank.

Our guide below lists the best ways of finding discounts in London:

Deals for Couples:

There are several companies that offer tickets for couples that offer considerable discounts. One of the best places to find awesome discounts is Virgin Experience Days. Their “View from The Shard” ticket for two adults offers savings of £17 and there are also several amazing afternoon tea deals for two. The one downside is that you can’t select a date when booking, but instead receive a voucher that is valid for several months, and you have to phone the attraction direct in order to book a date.

Sightseeing & Tour Discounts:

One of the biggest sites that regularly offer significant discounts on sightseeing tours is Groupon. We’ve found day tours to the Cotswolds from London at knock-down prices with savings of £50 per person! Be aware that not all the products offered on the site will actually save you money, many of the prices are the same as if you were to buy directly from the attraction.

2-for-1 Deal:

You can get a 2 for the price of 1 ticket on many of London’s major attractions if you travel by train. The offer is run by the National Rail service. Download a voucher from their website, and present it along with a train ticket to London. This offers works well if you are arriving in London Luton, Stansted or Gatwick airport and will travel by train into Central London, or traveling from outside the capital. You can keep this ticket, print out a voucher, and save a lot of money on one of London’s major attractions. However, if you are travelling from Heathrow, the ticket doesn’t apply.

Some people purchase cheap train tickets online to London, but don’t actually use them on the train, but instead present them at the attraction along with a voucher. Sometimes this technique works, although there have been times when people have been turned away because they haven’t actually used the train ticket.

Package deals with hotels:

An unusual way of finding discounts on London attractions is book tickets as a part of a hotel combination. With these kinds of packages, you can add an attraction onto a hotel of your choice in London. This is particularly popular with 2-night theatre breaks, with a hotel included in the package price. The overall price will normally work out cheaper than buying the two products individually. There is also a way at the checkout page to add multiple attractions to the booking, for multiple savings!

London Pass:

The London Pass is basically a mega-pass that you can purchase for a single day, or for multiple days. It offers entrance into most of London’s attractions, but does it actually offer any discounts? The answer is simple: If you plan on visiting more than 4 attractions per day, then this deal will probably save you money. If you only plan on visiting 1 or 2 places a day then the London pass will actually be more expensive than purchasing tickets individually.

Online vs. On The Day

For most of London’s attractions, the ticket price is the same whether you buy them at the ticket office or direct online. The main exceptions are the Tower of London and London Eye. Here, you can save a few pounds if you buy the tickets online versus on the day. The other advantage is that you’ll spend less time waiting in line on the day to buy a ticket.